How can I help?
You might have a quick question about the best sources of business data, or the ideal way to exchange data with your telemarketing agency. On the other hand, you might be struggling to efficiently execute marketing campaign activity due to data quality or process issues. Perhaps you're uncertain what data you are holding or find it problematic to undertake sufficiently targeted counts and selections or obtain accurate reporting and metrics. However large or small your problem or query, feel free get in touch.
Here are some general areas where I've been successful:
- Marketing data strategy – assessment, requirements, solution identification
- Data management – sourcing, acquisition and enhancement
- Marketing database and marketing/campaign automation system deployment - requirements discovery, implementation/enhancement, migration and system management
- Data quality - cleansing, enhancement, solution specification and implementation
- Process development - ensure right time/place data availability for marketing activity execution, tracking and reporting
- Analytics – analysis, profiling and segmentation, reporting and metrics
I'm always happy to chat about the challenges you're facing and provide pointers to their resolution. Should you have a more involved requirement, my company, Percassity Marketing Data Solutions, acting in advisory and implementation roles, works with clients to build a clear understanding of existing issues and develop tailored solutions for their resolution.
Get in touch and your marketing insight and operations issues could be a thing of the past!